![]() However, it cannot be considered independently of other social trends. Digitalisation is therefore to be seen as an essential driver for optimising business processes and as the basis for a new understanding of products and services. In addition, from an entrepreneurial point of view, it must also be considered that the complexity of decision-relevant framework conditions has increased. At the same time, the increasing digitization due to technological innovation will radical change the economical and procedural fundamentals. ![]() ![]() AbstractThe ever increasing intra- and inter-competition, increased costs, and a lower differentiation margin have led to intense competitive pressures within the domains of wholesaling and retailing. ![]()
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